MARKETING Weekender - Issue 453
PROUDLY MALAYSIAN, FIERCELY INDEPENDENT: Trapper Group is Malaysia’s most formidable independent media force – a homegrown powerhouse built not on global backing but on Malaysian grit, diverse talent and an unwavering belief that local agencies can outperform multinational networks. PLUS: The Age of Digital Money. CIMB’s Kita Bagi Jadi. Advertising’s Annus Horribilis. All about Rage Bait and why it matters. Confessions of an Agency...
MARKETING Weekender - Issue 452
SABAH’S NEW CHAPTER IN TOURISM: Sabah is emerging not as a destination brand to tick off a list, but an experience that feels grounded, human and real. In a global tourism landscape chasing virality and volume, Sabah charts a quieter, more deliberate course: depth over dazzle, connection over spectacle. PLUS: Retail spaces as stages. Tribute to Neil French. 7 Ways to Turbocharge Your Thinking for 2026. Collapse of Creative Confidence.
MARKETING Weekender - Issue 451
GHOSTING IS A DEAFENING SILENCE IN OUR BUSINESS: There are endless ghosting incidents between agenc, client and more. Here are just two real-life, first-person experiences paraphrased for publication….. PLUS: How Unifi TV 2.0 turned a wedding into Malaysia’s biggest watch party. In-Store Media is reclaiming its Power. Cult of the Marketing Funnel and the Comedy Behind It. Can Malaysia beat Singapore at Innovation? Upgrading our Mental Operating System….