MARKETING Weekender - Issue 462
14 FEARLESS THINKERS SHOW UP FOR YOU ON MAY 21: Now into its 15th year, the Malaysian Marketing Conference has become a landmark event for all serious marketing communications and media professionals. Would you rather be precise than popular, and one understands that real growth comes from hard choices made early, not excuses made later. We track a new path for the industry at this Malaysian Marketing Conference…. PLUS: Discover Malaysia’s largest marketing case-study inventory for your ready reference. The Ham Report is out with its rankings of agencies and marketers. And take a look at the amazing new categories for APPIES 2026...
MARKETING Weekender - Issue 461
MARKETING DESERVES ACCOUNTABILITY: A behind-the-scenes look at how Unifi rebuilt marketing into a measurable growth engine, trading activity for outcomes and campaigns for commercial impact. Over the past year, Unifi’s marketing team has been collecting awards at an impressive rate. 'Most marketing doesn’t have a performance problem; it has an honesty problem, mistaking activity for impact instead of delivering real growth,' says Andrew Pinto, Vice President, Brand and Marketing Unifi…. PLUS: Saving Lebanon. Is B2B Marketing So Easy? ICMYI: Does Anyone Care About Your Brand? Our Experts’ Choice Raya TVC winners! Fearless shows Form on May 21….
MARKETING Weekender - Issue 460
FUTURE OF MARKETING IS DECISION INTELLIGENCE: Netcore, the global MarTech player that helps B2C brands create digital experiences for acquisition, engagement and retention, says, 'The MarTech problem isn’t tools. It’s decisions.' Over the past decade, Netcore’s work with brands navigating digital acceleration reveals a consistent challenge: turning execution into actionable insights. PLUS: Fugitive Marketing refuses to stand still. 'Not selling is not enough,' says Bob Hoffman. AxxonAI launches Malaysia’s first LLM-Based synthetic data intelligence platform with Sancy. Hopefuls for Raya TVC Awards 2026. And meet No Ordinary Joe...